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In February 2011, Google introduced the Panda update, which penalizes websites made up of content duplicated from other websites and sources. Traditionally websites have copied content from each other and benefited in search engine rankings by participating Within this apply, having said that Google carried out a new system which punishes web sites whose content just isn't distinctive.
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Inaccurate, incomplete, and inconsistent knowledge in meta tags could and did induce pages to rank for irrelevant searches.[nine][doubtful – focus on] Web content companies also manipulated many attributes within the HTML source of a page in an attempt to rank very well in search engines.[ten]
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